Photograph Album
Commercial Photographs
General Foods Arch No. 4
SOURCE: NY World's Fair Publicity Photograph - nywf64.com Collection
General Foods Arch No. 6
SOURCE: Commercial Transparency by © Copyright Blackhawk Films/United Air Lines
General Foods Arch Closeup
SOURCE: Commercial Transparency by © Copyright Blackhawk Films/United Air Lines
General Foods Arch No. 10
SOURCE: Commercial Transparency by © Copyright Photo Lab, Inc.
Fairgoer Photographs
General Foods Arch No. 6
SOURCE: Online auction
Publication Photographs
Each numbered arch (models shown here) has illuminated information and photo panel carrying news and public service messages and pictures of Fair activities. Ideal guideposts too!
SOURCE: New York Sunday Coloroto Magazine, April 12, 1964
Model of the General Foods Corporation Information Arches, which will be installed at eleven strategic locations on the Fairgrounds. Activated from a central message center, the arches' electronic news panel will keep visitors in touch with special events of the Fair and with news of the outside world.
SOURCE: FAIR NEWS, Vol. 3, No. 2, February 22, 1964