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Johnson Wax Pavilion at the 1964/1965 New York World’s Fair

World's Fair Information Manual

EXHIBIT

  • Johnson Wax

AUTHORIZED REPRESENTATIVE

  • Mr. Peter D. Crane
  • World's Fair Manager
  • and
  • Mr. Robert L. Burgess
  • Operations Manager
  • Johnson Wax
  • P.O. Box 547
  • New York World's Fair
  • World's Fair, New York 11380
  • AR 1-7130

PUBLIC RELATIONS AGENCY

  • Miss Dorothy Day
  • Carl Byoir Associates
  • 800 Second Avenue
  • New York, New York
  • YU 6-6100 Ext. 329 & 888-4026

FAIR CONTACT

  • Miss Phyllis Adams

CONTRACT SIGNED

  • December 29, 1961

LOCATION

  • Block 18; Lot 3
  • The Eisenhower Promenade
  • Industrial Area

AREA

  • 33,206 sq. ft.

ARCHITECT

  • Lippincott & Marguiles, Inc.
  • 430 Park Avenue
  • New York, New York 10022
  • MU 8-8370

CONTRACTOR

  • Turner Construction Company

ADMISSION

  • Free
Line Drawing

SOURCE: 1965 World's Fair Information Manual

FEATURES

The soaring superstructure of Johnson's Golden Rondelle Theatre is a graceful white form made up of six 90-foot columns topped by expansive petals that arch inward to form a partial canopy. A golden disc, 90 feet in diameter and containing an air-conditioned theatre, is suspended from the six columns 24 feet over a sunken reflecting pool.

In the Golden Rondelle Theatre, the popular film "To Be Alive" is shown. The film uses the "Tri-Arc 335" process of projection; incorporating 3 synchronized projectors and 3 wide screens arranged in a sweeping arc. The movie, filmed on location in a number of overseas countries and in many communities in the United States, portrays the joys and wonders of life, commmon to people the world over.

In the home care information center, questions on home care are answered by an electronic computer. Visitors receive free shoe shines from a battery of high-speed automatic shoe polishing machines. The children's "fun machine" is essentially a walk-through toy where yongsters find such things as cranks, levers and buttons that activate surprise mechanisms, noise-makers and other entertaining devices. The exhibit contains a VIP room for visiting executives.


Johnson Wax

Source: NY World's Fair Publication For Those Who Produced the New York World's Fair 1964-1965