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Simmons Beautyrest pavilion at the 1964/1965 New York World’s Fair

Invitation to Visit

Source: Simmons Special Invitation brochure

Simmons Special Invitation cover

Heigh-ho come to the Fair! And when you do, come to Simmons Beautyrest "Land of Enchantment." A warm welcome awaits you.

With the Sandman as your guide, you and your whole family will thoroughly enjoy an exciting tour of Simmons never-never animated "Land of Enchantment" created by famed Silvestri.

You'll meet the Beauty Queen, sleep pixies, saucy little elves, and even "Mr. Simmons." You'll see the muZZZeum where the sleeping problems of famed historical persons are delightfully depicted. See Weeping Willow trees cry crystal tears. You'll visit a secret laboratory where sleep scientists are developing newer, quicker ways to Slumberland. It'll be a fascinating, fun-filled tour you'll never forget.

And for the very first time at any fair, Simmons gives foot weary and worn out visitors a chance to lie down to rest and relax. For a small fee, our Magic Elevator will whisk you upstairs to your own softly-lit sleep alcove where you can rest - even sleep - on a new Beautyrest Adjustable Bed - the Bed of Tomorrow. At a touch of a finger, it'll adjust electrically to any position to soothe your tired muscles and nerves. You'll be able to continue your tour of the Fair refreshed from your Beautyrest.

So come to the Fair, and when you do, visit Simmons.

Simmons invitation banner
Panoramic view from circular stairway
Enjoy a thrilling panoramic view of the greatest World's Fair in history from high outside the circular stairway of the Simmons building.
Magic World of Slumber
Animated characters
Beautyrest Adjustable Bed

Take a delightful tour of the Magic World of Slumber. Thrill to the magic motion of the lovable animated characters created by Sylvestri. Rest and relax - even snooze - on the new Beautyrest Adjustable Bed - the Bed of Tomorrow.