World's Fair Information Manual
EXHIBIT
- Wisconsin, State of
AUTHORIZED REPRESENTATIVE
- Lt. Gov. Jack B. Olson, Chairman
- Wisconsin World's Fair Commission
- Executive Chambers
- Madison, Wisconsin
- 606 AL 6-4411
FAIR CONTACT
- Mr. Michael Pender
CONTRACT SIGNED
- December 5, 1963
ADMISSION
- Free
LOCATION
- Block 40; Lot 1
- State Area
AREA
- 59,336 sq. ft.
ARCHITECTS
- John W. Steinmann
- Monticello, Wisconsin
- 608 WI 8-4313
- and
- Edgar Tafel Associates
- 14 East 11th Street
- New York 3, New York
- OR 3-1688
CONTRACTOR
- Thatcher Construction Co.

SOURCE: 1964 World's Fair Information Manual
FEATURES
The Wisconsin Pavilion features an outdoor theme and displays the state's assets from fishing to beer and from logging to cheese.
The Wisconsin Rotunda is a glass tepee-shaped building significant of the state's Indian lore background. The rotunda is 48 feet in diameter and 46 feet high topped by a spire lettered "Wisconsin" which soars 80 feet above the grounds. This uniquely designed building features evergreens and waterfalls which make the rotunda a place of beauty. It also features the official state exhibit and displays by the state department on Wisconsin's recreational, agricultural and industrial opportunities.
The Exhibit Pavilion, a rectangular building behind the rotunda, features displays of outstanding manufactured products shown in every manner and form blended together in individual themes with Wisconsin's vast recreational, agricultrual and industrial facilities.
A 17-ton Cheddar Cheese, said to be the world's largest cheese, is displayed to exemplify Wisconsin's role as the cheese manufacturing center of the nation.
A restaurant, decorated in a "Gay 90's" motif, features steaks, flame grilled to your individual taste. Included in the low-priced serve-yourself dinner is a salad, baked potato and garlic toasted roll.
Wisconsin's brewing industry is brought to the consumer in the form of the old-fashioned beer garden with the typical sawdust floor, chilled steins and banjo music. Bratwurst and Thueringer is on the menu with Milwaukee potato salad. Terraces furnish a place for outdoor dining near a reflecting pool where fly casting, retriever-dogs, Indian archery and log-rolling offer visitors a sample of Wisconsin's Fun. A trout stream stocked with trout awaits fishermen.

State of Wisconsin
Source: NY World's Fair Publication For Those Who Produced the New York World's Fair 1964-1965


