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World of Food pavilion site at the 1964/1965 New York World’s Fair

Exhibitors

The World of Food, Inc.

The World of Food, Inc.

Features

The theme of the World of Food Pavilion is "Garden to Gourmet"

Exterior The three and a half story pavilion is located at the main entrance to the Fair. The sparkling white exterior will be decorated with colorful mosaic panels. The landscaping will be highlighted by rare fruit trees and spice plants.

Interior The first floor and the first floor mezzanine will feature food exhibits, kitchen exhibits (the RCA Whirlpool "Miracle Kitchen" - the electronic ultimate in the push-button field aimed to reduce kitchen work to a minimum), and Adolph's International Steak House seating 500 persons. There will also be a replica of Hershey Town of Pennsylvania.

In the "Americana Area", the American Sugar Refining Co. will tell the story of sugar as a quick-energy food and a food for fun and good taste. Miller Brewing Co. will trace the history of beer from early Americana (home brewing) to the use of beer in recipes. There will be a new England fishing village replica with a "foods afloat" section in which the sea's products will be displayed along with a model houseboat which will feature the latest contributions in nautical gallery equipment.

A teen center will be located on the first floor mezzanine. Here the World of Food plans to feature cook-outs and guest appearances of recording stars.

The second floor and the second floor mezzanine will have a wine tasting bar, exhibits of foods, beverages, fruits and seafood. There will be a supermarket which will display exhibitors' products. In this market, there will be a booth where the woman of the house can press buttons and receive menu suggestions for any meal. Actual sales will be made by using completely new electronic merchandising display and selection techniques. The purchases will be delivered electrically to the check-out counter. Other assigned areas will feature unusual frozen foods (instant heat and eat), a gourmet shop managed by Hickory Farms of Ohio, and an International Brauhaus and Biergarten.

On the third floor there will be a canteen, delicatessen, health and diet exhibits.

The roof terrace will feature a fully equipped auditorium (TV, radio) and exhibits of outdoor camping and picnicking. There will be an "edible garden" where foods will be growing, fostered by louvered panels which will be synchronized with the sun to approximate a tropical climate for the foods that will grow only under these conditions.

Numerous special events: demonstrations and seminars on food, its uses, and food products of the future will be held daily under the direction of the World of Food Editorial Advisory Board.

Sub-Exhibitors

Adolph's International Restaurant
King Korn Stamp Co.
Albert Barsion
Knox Gelatin
American Sugar Company
Lea & Perrins, Inc.
Angostura-Wupperman Corp.
Libby-Owens Glass
Atalanta Trading
Thomas J. Lipton Company, Inc.
Anker Cash Register
London Specialty Co.
Automatic Canteen Company of America (The)
Miller Brewing Co.
B&M Beans
Minimarkets
Beckley-Haltom-Hickman Service Corp.
Morton Salt Company
Brooklyn Union Gas
Mushroom Council
Chain Store Age
Pepsi-Cola Company
Cheese Shop of Connecticut (The)
Quality Bakers of America
City Island Ice
Reese Candy
Claxton Bakery
Reiter Beer
Conex Division of Illinois Tool Works
Roman Products
Dairylea
Ruston Hornsby Ltd.
Data Patterns
Salton, Inc.
Duffy-Mott Co., Inc.
Stanley Kernel Fresh Popcorn
Engineering Controls
Taylor Provisions Company (The)
Flavo-Rite Foods Inc.
Tekni-Craft Inc.
Fortune Enterprises
Trunz Inc.
Gift-O-Rama
U.S. Nutrition Products
Heide Candy
Whirlpool Corporation
Hershey Chocolate
Wise Potato Chips
Hickory Farms
York Co. (The)
Ideal Electric & Manufacturing Co.
Trade Associations: SMI, NAFC, NARGUS, CFPA, NAWGA

Source: New York World's Fair 1964/1965 Corporation Operations Manual, page dated 8-13-63

Source: April 22, 1963